Activision announced yesterday that their latest release in the Call of Duty franchise, Call of Duty: Modern Warfare 2
, has become the biggest launch in the history of entertainment. That includes movies, music, video games, etc... Internal Activision estimates have reported sales of $310 million in the first 24 hours of release in North America and the United Kingdom. Just to put it in perspective, this figure doubles the take of the film The Dark Knight
on it's record setting opening weekend in 2008 of $155 million. Activision goes on to say in their press release that this equates to approximately 4.7 million copies having been sold. Quite astonishing figures.
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