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Michael Klappenbach

Mass Effect 3 From Ashes DLC Day 1 Release Creates Controversy

By February 27, 2012

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With just over a week until Mass Effect 3 launches there's already people calling for a boycott of the game, and no it's not due to the same-sex relationships that will be part of Mass Effect 3. This controversy surrounds the release of the game's first DLC called From Ashes being made released on March 6, 2012 the same day as the full game launches.

The From Ashes DLC was mistakenly revealed last week when it was noticed on the Xbox Live marketplace for a few hours, before it was announced or confirmed. It has since been confirmed by BioWare and Electronic Arts. The release of a DLC so soon after the release of a video game has always riled many gamers, the simple fact is that after paying $50-$60+ on a new game only to realize the game is somewhat incomplete and they'll end up having to pay an extra $10 to get the additional content. What is especially aggravating gamers, even more so in this case, is that From Ashes unveils a new squad mate character and mission, the Prothean. While the mission may not be pivotal to Mass Effect 3's ending, it is bound to reveal vital information to the Mass Effect universe/story as a whole that many feel should be included with the full release. For those who purchase the collector's or deluxe edition, From Ashes will be included for free. Otherwise it will cost you an extra $9.99 or 800 Microsoft/Bioware points.

February 27, 2012 at 4:31 pm
(1) Zane says:

The DLC isn’t essential to the outcome of the game, its just an added bonus for those who pre-ordered the Collector’s Edition. Plus the Collector’s Edition was $20 more than the standard. Its not unfair, its what you get for paying 20 extra dollars for the same game.

February 27, 2012 at 4:59 pm
(2) Mushroom says:

There is no reason for people to freak out if they’re that worried about it that either get the collectors edition or fork out the extra $10 to get it. Plus if you just buy the dlc you’ll save yourself $10

February 27, 2012 at 5:07 pm
(3) Jeremy says:

I don’t know what all the aruments are about. This is the extra character and mission in the N7 Edition and I’m really glad they will allow everyone to get it day-1 instead of waiting months for it to come out for everyone. Besides that everyone will still get the backstory about the Protheans. They just won’t have one on their crew.

February 27, 2012 at 5:29 pm
(4) Delatoth says:

So.. a member of an extinct race that allowed the events of mass effect 1 to unfold in the way it did, isn’t pivotal? it may not be vital to the plot of that game, but it’s vital to the universe and the story as a whole in my opinion.

February 27, 2012 at 6:13 pm
(5) Mushroom says:

Granted it is important to the story as a whole but it won’t effect the main story for the game so everyone stop trippin. Like Jeremy said atleast we can get it on day one of the launch. I just don’t get why people are freaking out so bad about it.

February 27, 2012 at 6:35 pm
(6) massive says:

Agree that itís not necessary to ME3 storyline/outcome, but the simple fact that itís coming out on day 1 and being charged an extra $10 on top of the $60 we already pay is rather annoying. Why hold it out of the game? itís a money grab in my opinionÖ and yes, Iíll probably upgrade to the collectorís edition because of it.

February 27, 2012 at 7:49 pm
(7) Mike says:

So… let me get this straight. The SE buyers are bitching because they have to pay an extra ten dollars to get a dlc pack that they would normally pay an extra ten dollars to obtain at some point later on it the game anyways whereas the people who pre-ordered the CE of the games months ago, like myself, were willing to pay an extra twenty dollar, to thirty, dollars without knowing that we would obtain said character for free? And now people are saying they will order the CE just to get this for free, wake up people! You are willing to pay extra money all of a sudden to get a free DLC Pack? Stop your whining and just be glad that bioware is offering it period to you SE buyers! After all, most places are sold out of the CE editions anyways.

February 27, 2012 at 9:03 pm
(8) Adam says:

Anything that is code-complete before launch date has been -explicitly removed- from the main game in order to be monetised. Day 1 DLC -is- content that -should- be in the main game. This is blatant money-grubbing.

If you cannot see that, you seriously need to learn about consumer rights.

February 27, 2012 at 9:23 pm
(9) Mushroom says:

@ Adam

Dlc is an add on to the game to extend it. Just like with borderlands there are 4 dlc packs along with fall out 3 4 or 5 dlc packs were released for it. Yes it’s to get more money but if they released the dlc a week later would anyone complain? Absolutly not. So for you to freak out and nerd rage about it is pointless. I’m gonna give you a little saying that I have… “it is what it is” there is nothing you can do about it so stop tripping.

February 27, 2012 at 10:25 pm
(10) Peter says:

Adam, all content that goes on the disk is finalized weeks if not months before release when the game goes in for certification. Bioware has actually released a statement regarding this. From Ashes only went into full development after the full game went into certification. Nothing was removed from the game.

Learn a little bit about game development before you harp on about consumer rights.

February 27, 2012 at 10:43 pm
(11) lorddraken says:

People need to stop whinning about everything no one is forcing you to buy it those of us that bought the ce are still paying the ten bucks we just did it ahead of time and from whqt i understand tue dlc was not done till after the game was finshed but people need to stop crying about dlc cause they are cheap

February 27, 2012 at 10:47 pm
(12) Fox says:

I’m just angry that they cut the reservation time for the CE. GameStop said they stopped over a month and half ago.

February 27, 2012 at 11:03 pm
(13) Mushroom says:

I work at Gamestop. As far as I know they stopped it at tge beginning of this month.

February 28, 2012 at 8:14 pm
(14) Aaron says:

The issue I have always had with dlc is that they should have been in the game in the first place. When I purchase a product or service, I am paying money in good faith and expect to received 100% value for my money. To put this is perspective, lets say I went to a furniture store and saw a really nice dining table which I purchased. The table was shipped to my home, I opened the box only to find that the components necessary to join the table together were missing. I contact the store and they told me that those components are sold separately. Would you be happy? No retail store would do this because its wrong, yet, gaming companies like Bioware, Bethesda, and Lionhead studios (to name a few) are allowed to do this.

February 28, 2012 at 8:48 pm
(15) Adam says:

That’s almost the point. If it’s something they made [b]after[/b] finishing and releasing the main game, then I don’t feel as if I’m being cheated. Otherwise, I have a problem.

I read their statement, and to be honest it seemed apparent that they were bullshitting. I specifically have issue with:
>How early it was when we knew ‘From Ashes’ was essentially finished, i.e. months ago when it leaked onto the XBOX store thing
>There being [b]dialogue[/b] from the Prothean character in the demo files (which BioWare have themselves said was an [b]early[/b] build of the game in response to criticisms about the dodgy animations/etc.)

I more or less agree with you. “In good faith” is something that the average mainstream casual COD player seems to have forgotten when making their reckless purchasing decisions.

February 28, 2012 at 10:01 pm
(16) YaoiGirlGamer says:

I’m sticking to my skepticism and holding off on buying. How anyone considered DA2 a complete game without Sebastian or the dog is beyond me… and here we go again, somehow a @#$%ing Prothean isn’t going to be in the same vein? Seems like the Bioware fanboys/girls like to argue it’s going to be worth the $10, then turn around and say the Prothean is inconsequential. It can’t be both.

DLC is commonplace now because of you sheep. Enjoy taking it. EA loves you.

February 29, 2012 at 2:22 am
(17) Tyler says:

For all those complaining about this being money grubbing the DLC was developed by a different team. and was started after the game was completed and already on the disk.

February 29, 2012 at 1:03 pm
(18) Justin says:

Uhhhh… I dont know about you guys but i really dont care or see a problem.. i just want to enjoy the game. not enter a debate about the content. But thats just me. Im looking forward to Mass Effect 3 and im excited about the Prothean squadmate.. Anyway im just saying to just stop thinking about it so much and enjoy the game. :)

February 29, 2012 at 2:11 pm
(19) slotzan says:

Anyone who doesn’t see a problem with this has no grasp of what this means to the future of gaming. The bonus character and mission are extremely important to the narrative of the story and anyone saying player’s who buy the SE will get the same experience are flat out wrong. You are essentially telling the EA and Activision you are fine with purchasing uncompleted versions of video games and are willing to fork over more cash for content that should be in the finished product. It is extremely naive to believe EA didn’t plan From Ashes until after the finsihed product was complete. People are not boycotting this because they hate mass effect, they are boycotting it because they love it but don’t want to have to spend 60$ and another 40$ in DLC out on day 1 to finish the narrative on future games. This would never fly with movies and television.

March 1, 2012 at 12:08 am
(20) chris says:

everyone just needs to stop whinning about it..its just $10 more omg freak out its called get a good job then u wouldnt have to compain ;)

March 4, 2012 at 2:55 pm
(21) lola says:

I agree entirely that while the concept of DLCs released after the game (several months afterward) are a generally positive thing; they enrich the experience and give you an excuse to go another playthrough.

However, a DLC released on day 1 which introduces a new squadmate (especially one whose race is an integral part of the Mass Effect canon from its very inception) is a bit of a cheap shot.
Personally, I very much doubt that the Prothean squadmate was a topic that went conveniently didn’t come up until after the finalization of ME3. As it stands, the evidence [provided by (15)Adam] tells a very different story.

This new trend of releasing incomplete games (with the same pricetag) is a worrisome one that, unfortunately, shows no signs of stopping.

@ chris: It is not about the money; I will cheerfully spend the $60 to purchase the game. When I do so,however, I expect to get a complete game. I don’t think that is an unreasonable expectation.

I should say, though, that this has done nothing to dampen my fangirlish excitement over the release of ME3; looking forward to falcon-punching husks in particular.

March 5, 2012 at 2:59 am
(22) GenderNeutralName says:

I think the true test is if the game stands alone and works without the DLC. I view the DLC for ME3 as a decent extension to the ME universe but not essential to understand/enjoy the game.

Games don’t magic themselves into existence. Are people going to be asking for the expansion pack for games to be free from now on as well? It just seems like a bunch of spoiled kids that want something for nothing.

March 6, 2012 at 5:25 pm
(23) Suksas says:

I would like to point out the fact that all dlc’s are the topics that come before finalizing the games. But developers can’t put everything at once. they would be out of job and there would be more cd’s in the game boxes. They have to prioritize what to put into the game and what leave for later.
Also considering the fact that developers have worked on this DLC after finishing the original game means that they worked overtimes. Do so called consumers who are now angry about it work for free in their jobs on overtimes? No. They demand to be payed more then usual. Kinda hypocritical sin’t it?

March 6, 2012 at 10:41 pm
(24) Faust says:

Everybody’s missing the point. Nobody’s upset about the cost or debating whether or not it will really be all that important to the main storyline. The point is, EA (not BioWare, at least not on their own call) deliberately withheld content from the game to make extra money off customers. An important part of the game (it’s an entire extra squad member, for crying out loud) is being sold at a premium after people have already paid $60 of their own money for the main game, expecting a full experience. I have no problem shelling out $10 for extra content on a lot of my favorite games, but that’s talking about 2-3 months after release, when all the players have had a chance to play through the main game and are ready for more content. Releasing “extra” content the day of the release is nothing than an underhanded, dishonest way to exploit the economics of a digital marketplace. This isn’t EA’s first offense. After all, we’re talking about an organization that once tried to charge players for cheat codes. Cheat codes are generally (and this was, in fact, the case) modifications to the game’s code that take maybe 10 minutes of work to create. Hell, if I cracked into a PC game’s code I could set my health to 999999 and essentially turn on god mode, and I barely know how to open Microsoft Word.

March 7, 2012 at 5:50 pm
(25) Tad says:

I feel sorry for you if u think its not essential,in fact u get prothean from beginning and he not only provides extra gun+squad+story,he has phrase in every conversation,making him they new Wrex of mass effect 3 with his dark humour,so yeah they clearly ripped it of to get more money,sadly i had 2 bought it,cause i knew this dlc was important.

March 8, 2012 at 3:42 am
(26) kathiki says:

See it from another point of view. Customers have been very skeptical of recent practices by Bioware and similar developers. Their games are extremely expensive and the fact that the DLCs come a few days after the main;s game official release at a price of 10 euros for an hour of gameplay is a definite rip off. I have not seen one dlc from bioware that is worth the money you pay. Personal opinion. Content value versus gameplay time is a rip off.

Now let’s see. Dragon origins sales versus Skyrim sales……..

What we will see is Mass Effect 3 sales versus Skyrim sales……

That is what matters to them at the end of the day.

I am happy that i am into more than 150 hours of gameplay on Skyrim, without having felt any boredom yet, and still have not finished with the main story.

Still, one thing is left to say for Mass Effect 3. It is a very nice game. Period. If you want to be abuses as consumers- you choice.

March 9, 2012 at 10:55 am
(27) Riggnarock says:

Well i agree with both parties. at 1 hand a game can be finished at 1 part, and then a new team desides to create a DLC. but peaple have to pay extra for that part. not many peaple will like that offcourse.
and it wouldnt be an issue if peaple get content by pre-ordering a game but still dont get the pre order content becouse the company hasnt made enough copies. including CE’s and LE’s. some peaple do enjoy having an unique weapon, and an unique set of armor [wich still doesnt compare to da endgame weaps and armors.

on the other hand, a content made by a different team means they put in extra time, so aside from the cost of personel and the hours they work on it should deserve some cash for it right?

but its all about the content of it. since mass effect 1 we learned about the proteans, so it should be that that part of the DLC should be offered free, seeing peaple do wanna know what they wer all about.

i’m not saying that all day 1 DLC’s should be free. like weapons, gear and all, well peaple should enjoy having an adventage and they should give something in return. but core elements of a game, and lets be honest about it, they made the proteans way before mass effect 3 came out. so the BS about it being done after the game was finished…wrong, we learned about em before the game itself.

March 11, 2012 at 12:26 pm
(28) Felix42 says:

A prothean is monumental in the mass effect story in itself.

As such you get a feeling that for 60 $ you do not get the full game. Plenty of characters could have been included, including extremely nice or interesting ones. Or companions from earlier games f.ex.

Additionally Bioware went out and lied and said that the DLC was created during certification, but some of the data is in fact on the disc, which meant it was complete. Additionally some of the conversations from the DLC was leaked last summer.

March 12, 2012 at 6:22 am
(29) Rik says:

First off, it isn’t a DLC, because has been demonstrated, there is nothing to download. You simply pay $10 to have a line of code changed so that you are able to access content already there.

To say the Prothean is inconsequential border on lunacy in my opinion. He has more dialog than any two characters in the game. When you walk into Liara’s office, she’s arguing with Javak, when you walk into Javik’s quarters, he’s arguing with Liara about something different. More often than not if you talk to a teammate, you’ll get canned dialog while the character animation loops. More often than not if you talk to Javik, you get the cutscene style interactive dialog.

Fans would have been less wrathful if Bioware had said, look, this game is the pinnacle of epicness, and we feel there is so much content that it needs to be priced accordingly. Then charge everyone $79. There may have been a little backlash, but the honesty would have been more appreciated than having them purposefully without content that is in the game, lie about, and then charge $10 bucks to turn in back on.

March 12, 2012 at 7:27 am
(30) Lathan says:

Why bother ? There are still plenty of fans who happily pay for an unfinished game. And in case their boycott gun down the sales, the excuse is “piracy”. So, really, why bother ?

March 13, 2012 at 2:02 am
(31) Greenskirt Girl says:

To all you fanboyz who say we should stop bitching about Day 1 DLC because itís only $10, maybe you should reconsider what all those extra purchases of ďjust $10Ē are doing to your parentsí wallets, since I doubt most of you are old enough to worry about where that extra money comes from.

The issue here is not when the content was released, but rather, that Bioware felt the need to chop the existing story up into little tiny bits and dole it out, a few at a time, at a price, to anyone dumb enough to keep paying more money for a game they already spent upwards of $60 on. I myself purchased the CE, but havenít used the code to get the Prothean squad member yet, not sure if Iím missing that much. I didnít purchase the CE just to get the DLC, actually wanted the other stuff as well.

But Iím getting really tired of paying anywhere from $30-$60 for a game, and then having to shell out almost as much for the assorted DLC, just to make sure Iím getting ďthe complete game.Ē And how many times have you gotten burned on an expensive DLC that just wasnít really worth the money you paid for it?

I agree with those who say that Bioware had made this content before the disc was finalized. Itís just a bunch of profiteering on the part of greedy videogame companies who will let me have a same-sex relationship in space, but canít be bothered to write or animate a decent sex scene to save their lives. Maybe if theyíd spent as much time fixing the facial code importing problems as they did rendering Mirandaís ass, Iíd have a little more respect for Bioware.

March 14, 2012 at 3:50 am
(32) Starsplash says:

Unfortunatly, Im going to be forced to buy this DLC too. I dont mind the cost. The only thing I think is retarded is why are they making us pay for something thats so close to the release date. It should be added into the game if thats the case. Honestly. Im paying 50 60$ for one game and you want me to pay for DLC content that came out so close to the release date? I dont mind paying for good dlc, but space them out so it doesn’t make us, the consumers feel like we are getting cheated.

March 15, 2012 at 2:10 am
(33) Chronic says:

I’m actually really disgusted with Bioware for this. Its an insult that I just payed 60 bucks for a game that’s missing an important piece of info. Argue all you want that its not relevant to the story, its relevant to me…. I’ve been playing ME since the first one came out and I feel like I’m being taken advantage of when I have to pay 10 bucks more for an hour long piece of shit that should have came with the game in the first place. Being as they actually had the balls to do this shit they should of at least released it at a fair price. Like maybe 4.99….. Fuck you Bioware, I’ll just read about it on the wiki where some other moron actually bought it to fill in my plot holes thank you. And consider your fan/customer base MINUS one, I’ll never buy another Bioware game on the release date again, keep up the bullshit like this guys and you can make that statement “Never buy one again. (PERIOD)”. Oh well, comes down to it I can always pirate a copy for PC, hate to steal it to play it but at least I won’t smile at everyone while I do it and stick my hand out, next time hold a gun BW…. least then I’ll know you’re trying to rob me.

Anyone else think the whole DLC thing is getting way out of hand with these games? What happened to the good old days when you bought a game and DIDN’T crash every 15 minutes (Skyrim) and actually had the entire story and all the characters included when you bought it?

Sorry for ranting too lol.

March 15, 2012 at 2:28 am
(34) Chronic says:

I agree with the ones who hate the day 1 dlc. As they said this isn’t the first time EA/Bioware has done this and the dlc they offer is almost NEVER worth the price. I’m not to upset though, the jokes on Bioware, I pirated a copy of FA like 20 minutes ago… stick your 10 bucks EA. And to those of you defending and whom believe EA about not knowing about the dlc, explaing why there are lines of code for the damn character in the demos etc and the super early screw up of letting people see it on the XBLA. I also agree with GreenSkirt fully, got a bunch of damn kids who don’t care about how much of Mom and Dad’s money they spend. Advice, get a job, pay bills, then see how much that “Just 10 bucks” might mean when it comes time.

March 18, 2012 at 11:06 pm
(35) Sarmsboss666 says:

*sigh* people stop your bitching. who cares really either you get it or you dont.

March 19, 2012 at 8:13 pm
(36) Samurai1789 says:

Yeah whell i cannot pay it in Croatia since i dont have a card to buy throu web shop or by points guys. Im not the only one and it woud be fair to realese dlc’s on dvd also so i and others can buy them

April 19, 2013 at 6:38 pm
(37) csm6391 says:


So you don’t like them doing unethical acts like this, but you pirate their games (stealing software is illegal if you didn’t know)? You’re a hypocrite and a criminal.

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